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Part 2 Look at the book “Pre-Suasion”​ From a Copywriter’s Perspective

Part 2 Look at the book “Pre-Suasion”​ From a Copywriter’s Perspective Here is Part 2 of my look at the lessons learned from Robert Cialdini’s book “Pre-Suasion: A Revolutionary Way to Influence and Persuade.” What is “Pre-Suasion”? Cialdini discovered that the key to persuading and influencing doesn’t lie in the message itself, but in the … Read more