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Chuck Ski Podcast #1: 3 Quick Copywriter Secrets That Make You 5 Times Faster Now With Ease I’ve begun a podcast. Listen in here! Below is the text of the audio. Enjoy! Just 3 time-management mistakes are holding back many copywriters. All the time you’ve wasted will make you weep! Get your critical projects done … Read more

WineNado: Part Wine Cellar, Part Survival Bunker! Ad Breakdown by Chuck Ski Productions Survival. It comes before anything else. Our ancient ancestors spent most of their day taking care of basic survival. Hours spent hunting for meat. Hours spent foraging for plants. Hours spent searching for water, then carrying that water many miles back home. … Read more

Fear, Nukes, Fallout Shelters and Copywriting Chuck Ski Production is back with a new ad breakdown after taking an extended break for the holidays. Coronavirus! Riots! Lockdowns! Toilet paper shortages! Lysol cans have disappeared! Food supply line disruptions! Inflation! Redditors versus hedge funds! Amidst turmoil, people seek security. The prepper and survivalist industries thrive in … Read more

Bitcoin Rocketing to an All-Time High. What Are Two Bitcoin-related Companies Now Doing With Their Facebook Ads? Bitcoin just blasted through its previous all-time high price of $19,655 on December 16th, 2020. It went as high as $23,533 on December 17th, 2020. You may not know what a Bitcoin is; I’m still not sure myself, … Read more

Facebook Ads in the Survivalist/Prepper Market: Breakdown of “My Patriot Supply”​ Food Ad The Survivalist/Prepper market is vast and growing. What could be a reason for all this? <winks at The Year 2020> Copywriting for this market is especially powerful. The stakes are life and death. Survivalism isn’t some slightly better dishwasher soap that will … Read more

Are Facebook Advertisers Going Wild Since Ad Images No Longer Have Text Limits? How Could the Band WHAM! Figure Into All This? Around the middle of September 2020, Facebook quietly removed all limits on the amount of text you can put into a Facebook Ad’s image. They used to limit you to 20% of an … Read more

Copywriting for Apps: Above-the-Fold aka Short App Description Part 1 Apps are everywhere. They are on iPads, iPhones, iPods, Android phones, Kindles, Windows devices, and more. How do apps make money? Like any other business, they have to bring in money. Some are “paid apps” that you have to buy before using. These used to … Read more

Copywriting Breakdown of INE’s “Cloud Pass”​ Facebook Ad Last week I looked at an ad from the 1950s. Today I return to the present and look at a Facebook ad that appeared atop my search in Facebook for “online IT courses.” It comes from the company INE. Here is the ad: The headline in the … Read more

History of Online Course Advertising: Review of 1955 “What Does Your Dad Do?”​ Ad I have loved history for a long time. I love taking online courses. I love copywriting, which I learned through online courses. So, I figured I should write about something that brings all these things together for this week’s post. What … Read more