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Risk is Our Business. But Benefits Usually Outweigh Costs of a New, Big Action!

By Charles Polanski | March 2, 2021

Risk is Our Business. But Benefits Usually Outweigh Costs of a New, Big Action! Risk is Our Business! I checked off another bucket list item on Sunday, October 18th, 2020! I saw a live launch, in person of a rocket going to space. It was a SpaceX rocket delivering 60 small Starlink satellites to orbit. … Read more

Part 2 Look at the book “Pre-Suasion”​ From a Copywriter’s Perspective

By Charles Polanski | February 16, 2021

Part 2 Look at the book “Pre-Suasion”​ From a Copywriter’s Perspective Here is Part 2 of my look at the lessons learned from Robert Cialdini’s book “Pre-Suasion: A Revolutionary Way to Influence and Persuade.” What is “Pre-Suasion”? Cialdini discovered that the key to persuading and influencing doesn’t lie in the message itself, but in the … Read more

Some Copywriting Lessons from the Book “Pre-Suasion”​ (not a typo!)

By Charles Polanski | February 1, 2021

Some Copywriting Lessons from the Book “Pre-Suasion”​ (not a typo!) One skill we all need is that of pre-suasion. As a copywriter, persuasion is huge. How do I write the magical words that get you to buy some stuff! An expert in the world of persuasion wrote a legendary book in 1984 called “Influence: The … Read more

History-and-Copywriting

By Charles Polanski | July 13, 2020

History and Copywriting I love history, majoring in it in college (along with biology), and copywriting, my career. How can I combine the two in a blog post? I started looking for really old advertising. Most of the ads I found, when searching for 18th Century advertising, were text heavy. Here is one that caught … Read more