Blog

Facebook Removes Text Limits on Ads, What does Wham! have to do with this?

By Charles Polanski | April 11, 2021

Are Facebook Advertisers Going Wild Since Ad Images No Longer Have Text Limits? How Could the Band WHAM! Figure Into All This? Around the middle of September 2020, Facebook quietly removed all limits on the amount of text you can put into a Facebook Ad’s image. They used to limit you to 20% of an … Read more

Copywriting for Apps: Above-the-Fold aka Short App Description Part 1

By Charles Polanski | April 3, 2021

Copywriting for Apps: Above-the-Fold aka Short App Description Part 1 Apps are everywhere. They are on iPads, iPhones, iPods, Android phones, Kindles, Windows devices, and more. How do apps make money? Like any other business, they have to bring in money. Some are “paid apps” that you have to buy before using. These used to … Read more

Famous Artists Course Ad Breakdown

By Charles Polanski | March 19, 2021

Famous Artists Course Ad Breakdown Hey, this is Charles Polanski, with Chuck Ski Productions, breaking down another ad. This time we are going back in time again. Online learning continues to skyrocket. The market reporting company Research and Markets projected e-learning to grow to $325 billion by 2025. But the COVID-19 Crisis has meant a massive migration … Read more

Copywriting Breakdown of INE’s “Cloud Pass”​ Facebook Ad

By Charles Polanski | March 11, 2021

Copywriting Breakdown of INE’s “Cloud Pass”​ Facebook Ad Last week I looked at an ad from the 1950s. Today I return to the present and look at a Facebook ad that appeared atop my search in Facebook for “online IT courses.” It comes from the company INE. Here is the ad: The headline in the … Read more

History of Online Course Advertising: Review of 1955 ICS Ad

By Charles Polanski | March 4, 2021

History of Online Course Advertising: Review of 1955 “What Does Your Dad Do?”​ Ad I have loved history for a long time. I love taking online courses. I love copywriting, which I learned through online courses. So, I figured I should write about something that brings all these things together for this week’s post. What … Read more

Risk is Our Business. But Benefits Usually Outweigh Costs of a New, Big Action!

By Charles Polanski | March 2, 2021

Risk is Our Business. But Benefits Usually Outweigh Costs of a New, Big Action! Risk is Our Business! I checked off another bucket list item on Sunday, October 18th, 2020! I saw a live launch, in person of a rocket going to space. It was a SpaceX rocket delivering 60 small Starlink satellites to orbit. … Read more

Part 2 Look at the book “Pre-Suasion”​ From a Copywriter’s Perspective

By Charles Polanski | February 16, 2021

Part 2 Look at the book “Pre-Suasion”​ From a Copywriter’s Perspective Here is Part 2 of my look at the lessons learned from Robert Cialdini’s book “Pre-Suasion: A Revolutionary Way to Influence and Persuade.” What is “Pre-Suasion”? Cialdini discovered that the key to persuading and influencing doesn’t lie in the message itself, but in the … Read more

Some Copywriting Lessons from the Book “Pre-Suasion”​ (not a typo!)

By Charles Polanski | February 1, 2021

Some Copywriting Lessons from the Book “Pre-Suasion”​ (not a typo!) One skill we all need is that of pre-suasion. As a copywriter, persuasion is huge. How do I write the magical words that get you to buy some stuff! An expert in the world of persuasion wrote a legendary book in 1984 called “Influence: The … Read more

History-and-Copywriting

By Charles Polanski | July 13, 2020

History and Copywriting I love history, majoring in it in college (along with biology), and copywriting, my career. How can I combine the two in a blog post? I started looking for really old advertising. Most of the ads I found, when searching for 18th Century advertising, were text heavy. Here is one that caught … Read more