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Portfolio

Facebook Ad
Client: GroCycle (SPEC)
Business Objective: Get customer to sign up to an email list in exchange for a free e-book introducing low tech mushroom farming. Then the e-book and email sequence converts them into purchasing a course.
Strategy: Catch attention with a profitable business that ticks three critical boxes: 1) takes little expertise; 2) takes little time; 3) takes little money. Reader needs to click "See More" to find out the rest of the story, or sign up right away by clicking the "SIGN UP" button.

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Email
Client: Johnson & Johnson (SPEC)
Business Objective: Get email subscriber to visit the Johnson's Baby website to learn more about the product and get a coupon to buy it.
Strategy: Subject line tells benefit using the powerful word "Cure." Snippet explains pain their baby will avoid. Guilt them into showing how much they love their baby by getting the coupon!
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Email
Client: Macy's (SPEC)
Business Objective: Get email subscriber to visit their local Macy's during the Macy's Men's Fall Sweater Event.
Strategy: Subject line tells the benefit, with a sense of urgency, and emphasizes that top brands are on sale to stir curiosity. Snippet and main email show sale happening just in time for the start of Fall.
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Email
Client: A-1 Performance Motor Oil (SPEC)
Business Objective: Get email subscriber to purchase A-1 Performance Motor Oil from website.
Strategy: Target the driver who wants the best and wants to stand out. Use bulletpoints for features and benefits to make easily scannable and readable. Provide link to "Order Now."
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Landing Page
Client: DoorDash (SPEC)
Business Objective: Get small restaurant to become a partner restaurant.
Strategy: Hit the small restaurant with a headline that reveals how to easily boost profits 6 times. Highlight benefits and then features of partnering with DoorDash.
Click image to see more. (I'm in the process of working with graphic designer to create an eye-catching visual page with the copy that is linked.)

Landing Page
Client: Cheetos (SPEC)
Business Objective: Get contact info of a key demographic so that Cheetos can send them coupons and promotions and keep the Cheetos brand top-of-mind.
Strategy: Entice college students to give contact info for a free supply of Cheetos for their entire time in college.
Click image to see more. (I'm in the process of working with graphic designer to create an eye-catching visual page with the copy that is linked.)