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Portfolio

Facebook Ad
Client: GroCycle (Spec)
Business Objective: Get customer to sign up to an email list in exchange for a free e-book introducing low tech mushroom farming. Then the e-book and email sequence converts them into purchasing a course.
Strategy: Catch attention with a profitable business that ticks three critical boxes: 1) takes little expertise; 2) takes little time; 3) takes little money. Reader needs to click "See More" to find out the rest of the story, or sign up right away by clicking the "SIGN UP" button.
Click image to see more.

LinkedIn Article
Client: Chuck Ski Productions (myself)
Business Objective: Show ability to create content marketing, storytell, and copywrite.
Strategy: Headline stirs interest. Article draws reader in with the tale of a sad, abandoned kitten. It teaches the critical KLT Law of Know, Like, and Trust. It shows how this applies to business and copywriting.
Link to article: https://lnkd.in/gvib28Z
More articles here: https://bit.ly/3xNg4sP

Social Media Memes/Posts
Client: Chuck Ski Productions (myself)
Business Objective: Show ability to create content marketing, storytell, and copywrite.
Strategy: Take quotes from LinkedIn Articles and turn them into memes to gain exposure and inspire others.
Click here or image to see these 8 memes up close.
Link to more memes and posts: https://bit.ly/3xRDZaB

Email
Client: Johnson & Johnson (Spec)
Business Objective: Get email subscriber to visit the Johnson's Baby website to learn more about the product and get a coupon to buy it.
Strategy: Subject line tells benefit using the powerful word "Cure." Snippet explains pain their baby will avoid. Guilt them into showing how much they love their baby by getting the coupon!
Click here or image to see more.

Email
Client: Macy's (Spec)
Business Objective: Get email subscriber to visit their local Macy's during the Macy's Men's Fall Sweater Event.
Strategy: Subject line tells the benefit, with a sense of urgency, and emphasizes that top brands are on sale to stir curiosity. Snippet and main email show sale happening just in time for the start of Fall.
Click here or image to see more.

Email
Client: A-1 Performance Motor Oil (Spec)
Business Objective: Get email subscriber to purchase A-1 Performance Motor Oil from website.
Strategy: Target the driver who wants the best and wants to stand out. Use bulletpoints for features and benefits to make easily scannable and readable. Provide link to "Order Now."
Click here or image to see more.

Landing Page
Client: DoorDash (Spec)
Business Objective: Get small restaurant to become a partner restaurant.
Strategy: Hit the small restaurant with a headline that reveals how to easily boost profits 6 times. Highlight benefits and then features of partnering with DoorDash.
Click here or image to see more.

Landing Page
Client: Cheetos (Spec)
Business Objective: Get contact info of a key demographic so that Cheetos can send them coupons and promotions and keep the Cheetos brand top-of-mind.
Strategy: Entice college students to give contact info for a free supply of Cheetos for their entire time in college.
Click here or image to see more

Real Estate (MLS) Listing
Client: Gurvinder Singh with Intero a Berkshire Hathaway Affiliate
Business Objective: Create an enticing listing to sell a home.
Strategy: Use visual and emotional language to excite prospective home buyers.
Click here or image to see more.
View the listing at Redfin: https://bit.ly/3yegw45

For "Spec" ads, I wasn't hired or paid... they show the quality of my work.