Portfolio

GroCycle Facebook Ad

Facebook Ad
Client: GroCycle (Spec)
Business Objective: Get customer to sign up to an email list in exchange for a free e-book introducing low tech mushroom farming. Then the e-book and email sequence converts them into purchasing a course.
Strategy: Catch attention with a profitable business that ticks three critical boxes: 1) takes little expertise; 2) takes little time; 3) takes little money. Reader needs to click "See More" to find out the rest of the story, or sign up right away by clicking the "SIGN UP" button.
Click image to see more.

The Sooner You Know These 3 Special Words, The Better

LinkedIn Article
Client: Chuck Ski Productions (myself)
Business Objective: Show content marketing, storytelling, and copywriting abilities.
Strategy: Headline stirs interest. The article draws the reader in with the tale of a sad, abandoned kitten. It teaches the critical “KLT Law” of Know, Like, and Trust. It shows how this applies to business and copywriting.
Link to article: https://lnkd.in/gvib28Z
More articles here: https://bit.ly/3xNg4sP

Flexera Logo

Case Study
Client: Flexera (Spec)
Business Objective: Get prospects to schedule to request a demo or audit after seeing the value in Flexera’s SaaS product Flexera One.
Strategy: Grab attention with how much money can be saved with Flexera One. Also show how Flexera One saves the prospect time. They can schedule a demo and get a free audit of their company where they’ll get an estimate of how much money they'll save.
Click here or image to see the case study.

Social Media Memes/Posts
Client: Chuck Ski Productions (myself)
Business Objective: Show ability to create content marketing, tell stories, and copywrite.
Strategy: Take quotes from LinkedIn Articles and turn them into memes to gain exposure and inspire others.
Click here or image to see these memes up close.
More memes and posts: https://bit.ly/3xRDZaB

Boot Barn Product Description

Product Description
Client: Boot Barn (Spec)
Business Objective: I seek to add excitement to this big-ticket fashion item priced at $450 to get prospects intrigued. Benefits are added to make it clear what makes this long coat special. I've added a two-paragraph written description to get the reader dreaming about wearing this coat.
Strategy: I've added benefits for each feature listed in the bullets. Two descriptive paragraphs were added to persuade the buyer to happily part with hundreds of dollars.
Click here or image to see more.

Product Description for Samsung TV (Spec)

Product Description
Client: Samsung/Amazon (Spec)
Business Objective: I seek to add excitement to this big-ticket electronic item priced at $647.99 by tweaking the two product description sections in this Amazon listing. The “About this item” is a chance to hook the reader in just 500 characters or less laid out in bullet points. I look to put the most important features tied to their benefits here.

The “Product Description” section gives prospects a final push to make a purchase. The existing description is one long scary paragraph that is hard to read. Break things up into sections with headers and paragraphs.

Strategy: The ALL CAPS used in the “About this item” section violates Amazon’s rules and looks like you are shouting at the reader. So those will get lower-cased. The existing description is one long scary paragraph that is hard to read. Break things up into sections with headers and paragraphs. Bullets can come into play again, as well. I seek to make more sense of any bullet that is unclear.
Click here or image to see more.

Email
Client: Johnson & Johnson (Spec)
Business Objective: Get email subscriber to visit the Johnson's Baby website to learn more about the product and get a coupon to buy it.
Strategy: Subject line tells benefit using the powerful word "Cure." Snippet explains pain their baby will avoid. Guilt them into showing how much they love their baby by getting the coupon!
Click here or image to see more.

Email
Client: Macy's (Spec)
Business Objective: Get email subscriber to visit their local Macy's during the Macy's Men's Fall Sweater Event.
Strategy: Subject line tells the benefit, with a sense of urgency, and emphasizes that top brands are on sale to stir curiosity. Snippet and main email show sale happening just in time for the start of Fall.
Click here or image to see more.

Email
Client: A-1 Performance Motor Oil (Spec)
Business Objective: Get email subscriber to purchase A-1 Performance Motor Oil from website.
Strategy: Target the driver who wants the best and wants to stand out. Use bulletpoints for features and benefits to make easily scannable and readable. Provide link to "Order Now."
Click here or image to see more.

Landing Page
Client: DoorDash (Spec)
Business Objective: Get small restaurant to become a partner restaurant.
Strategy: Hit the small restaurant with a headline that reveals how to easily boost profits 6 times. Highlight benefits and then features of partnering with DoorDash.
Click here or image to see more.

Landing Page
Client: Cheetos (Spec)
Business Objective: Get contact info of a key demographic so that Cheetos can send them coupons and promotions and keep the Cheetos brand top-of-mind.
Strategy: Entice college students to give contact info for a free supply of Cheetos for their entire time in college.
Click here or image to see more

Real Estate (MLS) Listing
Client: Gurvinder Singh with Intero a Berkshire Hathaway Affiliate
Business Objective: Create an enticing listing to sell a home.
Strategy: Use visual and emotional language to excite prospective home buyers.
Click here or image to see more.
View the listing at Redfin: https://bit.ly/3yegw45

For "Spec" ads, I wasn't hired or paid... they show the quality of my work.