Portfolio-Boot Barn Product Description (Spec)

Product Description

Client: Boot Barn (spec). My updated description based upon the Boot Barn product here:
https://www.bootbarn.com/understated-leather-mens-lone-ranger-lamb-leather-snap-front-long-coat-/2000364483.html
I show the original product description below my updated version.

Business Objective: I seek to add excitement to this big-ticket fashion item priced at $450 to get prospects intrigued. Benefits are added to make it clear what makes this long coat special. There were no clear benefits listed in the original version. Add a two-paragraph written description to get the reader dreaming about enjoying this coat and imagining what it feels like.

Strategy: I've added benefits for each feature listed in the bullets. A benefit should always be paired with a feature. I've added a couple of paragraphs to describe and entice the reader. For a more expensive item like this $450 coat, there should be at least a paragraph or two to persuade the buyer to happily part with hundreds of dollars.

CHARLES POLANSKI'S NEW PRODUCT DESCRIPTION:

Product Description for Boot Barn


ORIGINAL PRODUCT DESCRIPTION on Boot Barn

Original Title:
UNDERSTATED LEATHER MEN'S LONE RANGER LAMB LEATHER SNAP-FRONT LONG COAT

Original Description:
None.

PRODUCT DETAILS
  • Fully-lined
  • Below the knee length
  • Two side hand warmer pockets
  • Snap down front closure
  • Lapel collar
  • Washed lamb leather
  • Single front chest pocket