Portfolio-Samsung TV Product Description (Spec)

Client: Samsung on Amazon (spec). My updated description is based upon a TV sold by Samsung on Amazon here: https://amazon.com/SAMSUNG-65-Inch-Crystal-AU8000-Built/dp/B08Z25BH33.
I show the original below my updated version.

Business Objective: I seek to add excitement to this big-ticket electronic item priced at $647.99 by tweaking the two product description sections in this Amazon listing. First, we have the “About this item” appearing near the top of the Amazon listing. This is a chance to hook the reader in just 500 characters or less laid out in bullet points. I look to put the most important features tied to their benefits here.

Amazon shoppers have to scroll down to find the “Product Description” section. So they are interested. These prospects need a final push to make a purchase, and a good description can be that push. The existing description is one long scary paragraph that is hard to read. Break things up into sections with headers and paragraphs. Bullets can come into play again, as well. Speak more to the audience and what is important to them.

Strategy: The ALL CAPS used in the “About this item” section violates Amazon’s rules and looks like you are shouting at the reader. So those will get lower-cased. The existing description is one long scary paragraph that is hard to read. Break things up into sections with headers and paragraphs. Bullets can come into play again, as well. I seek to make more sense of any bullet that is unclear.

MY UPDATED PRODUCT DESCRIPTION:

Image of the TV I did a Product Description for, a Samsung-65-inch-tv

SAMSUNG 65-Inch Class Crystal UHD AU8000 Series - 4K UHD HDR Smart TV with Alexa Built-in (UN65AU8000FXZA, 2021 Model), Black

About this item

  • Handpicked by Amazon: Amazon did the research for you and made this TV a top pick.
  • Dynamic Crystal Color: Samsung’s high-end fine crystal tech displays millions of authentic colors.
  • Crystal Processor 4K: Even the highest quality 4K video plays smoothly due to Samsung’s magical processor. This processor easily handle 4K video that is 4 times as detailed as HD.
  • Smart TV listens to you: Speak to your TV to access apps and streaming services right on your TV. Say goodbye to slow, annoying on-screen TV keyboards.
  • 3 HDMI Ports: Connect up to 3 HDMI devices like a PS5, Xbox, laptop, or Blu-ray player.
  • HDR (High Dynamic Range): Get the full range of dynamic detail and color from the latest streaming content and movies. Find out what you’re missing on your old TV.

Product Description

Bring your favorite movies and TV shows to life on this state-of-the-art 65-inch Smart TV. Gaze in wonder at the stunning, lifelike picture quality from the dynamic Samsung “Crystal Processor 4K”. Video runs smoothly and seamlessly thanks to the Motion Xcelerator. Colors pop out of the screen. Shades of black blend perfectly. Clunky, chunky video is a thing of the past.

Suffer no more awkward TV remote keyboards! Speak instructions into your Smart TV. There are multiple built-in voice assistants at your command. Choose from Alexa, Google Assistant, and Bixby Voice to help you search for movies, change channels, adjust volume, and more.

Experience the full range of detail and color from your movies and shows with HDR10+. This isn’t just your average HDR (High Dynamic Range). It is an advanced version of HDR10. HDR10+ is four times brighter than even the amazing HRD10. The 10 in the name means incredible color depth that produces over a billion shades of color.

Adaptive sound ensures a perfect audio experience, automatically adjusting the sound to enhance dialogue, music, and sports, so every sound comes through clearly.

There's nearly no frame. This TV looks like a magical portal that takes you anywhere. The ultra-thin screen takes up less space and melts into the rest of your home. An easy to install Slim Fit Wall Mount lets you hang the TV anywhere like it was a painting*.

Samsung TV+ gives you thousands of hours of entertainment without another paid subscription. This includes TV, movies, and sports, with a catalog of 150 channels and growing.

Model Number: UN65AU8000FXZA

* Slim fit wall-mount sold separately.


ORIGINAL PRODUCT DESCRIPTION on AMAZON

SAMSUNG 65-Inch Class Crystal UHD AU8000 Series - 4K UHD HDR Smart TV with Alexa Built-in (UN65AU8000FXZA, 2021 Model), Black

About this item

  • HANDPICKED BY AMAZON: They did the research so you don’t have to.
  • DYNAMIC CRYSTAL COLOR: A fine crystal layer reveals millions of true-to-life colors.
  • CRYSTAL PROCESSOR 4K: Intelligent, ultra-fast optimization of 4K content.
  • SMART TV WITH MULTIPLE VOICE ASSISTANTS: Access apps and streaming services right on your TV with your voice.
  • 3 HDMI PORTS: Connect up to 3 devices with HDMI.
  • HDR: Unveils shades of color that go beyond HDTV.

Product Description

Take your Smart TV viewing to amazing new heights in Crystal UHD with the super slim, minimalistic Samsung 65-inch Class AU8000 Crystal UHD 4K HDR Smart TV with 3 HDMI Ports. Elevated, lifelike clarity offers you a picture that has to be seen to be believed, thanks to the dynamic Crystal Processor 4K that delivers vibrant, picture-perfect viewing. Add in Smart features that make watching even easier¹. Ask more from your TV with multiple built-in voice assistants. Choose from Alexa², Google Assistant³, and Bixby Voice⁴ to help you search for movies, change the channel, adjust the volume and more. Dive into shows and films, and watch in striking detail with this Samsung Smart TV powered by HDR10+, while experiencing smooth performance with the Motion Xcelerator. Adaptive sound ensures that you get the perfect audio experience, automatically adjusting the sound to enhance dialogue, music and sports so that you can hear every detail. A boundless screen with nearly no frame means that you are left with beautiful images to enjoy. Samsung’s TV range offers the ultimate in latest viewing technology, from inspiring Samsung Neo QLED 8K to bright and colorful 4K and crisp HD screens. Samsung combines elegant design with the latest smart and innovative technology, built not just for the way you watch, but for the way you live. ¹Viewing experience may vary according to types of content and format. ²Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliate. ³The Google Assistant service may not yet be available at the time of purchase of this product, please continue to check for app updates. Google is a trademark of Google LLC. ⁴Bixby voice commands recognize English (US/UK), French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognized. The list of features that can be controlled by voice commands via Bixby will continue to expand. Mobile functionality compatible with Samsung Galaxy 8 series or higher with Bixby function. Samsung account log-in and data network (Wi-Fi or internet connection) required to fully operate Bixby features.